Beach Games

After a smashing success in its first year with Beach Games, IMG and Bank of the West contracted us to craft a permanent logo system for this event. We created several specs, and loved this one.

Starting with tan and blue as a color base for sand and surf, we then added the crimson red to compliment the Bank of the West bear icon colors. The text treatment was fun and friendly set against an abstract wave illustration.

Born on April 29, 2005

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Baby Steps is a full-service, custom web boutique, located in Los Angeles, CA. We create web properties - things like websites, apps and cloud-hosted efficiency systems. Our focus is developing highly-creative, targeted solutions with best-in-class, standards-based development and award-winning design. Baby Steps has over 11 years of experience pioneering successful web properties and strategies. We capitalize on the success of over 150 past projects to create newer, more innovative solutions that consistently produce long-term tangible results. We love what we do and it shows.