National Surf League

"The Game" was created by legendary San Diego surfer Brad Gerlach in 2004. The idea was to help surfing gain global traction by transforming the traditional, individual-based, surf format into a team sport. If watching one is fun, think about how much fun watching teams of pro-surfers surfing together will be!

This Flash experience for all things related to the National Surf League and The Game gave us the rare opportunity to explore a hand-drawn, found objects based design. The organic feeling and natural animations made this site a true, one of a kind.

Born on March 5, 2004

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Baby Steps is a full-service, custom web boutique, located in Los Angeles, CA. We create web properties - things like websites, apps and cloud-hosted efficiency systems. Our focus is developing highly-creative, targeted solutions with best-in-class, standards-based development and award-winning design. Baby Steps has over 11 years of experience pioneering successful web properties and strategies. We capitalize on the success of over 150 past projects to create newer, more innovative solutions that consistently produce long-term tangible results. We love what we do and it shows.